Premiere of the next episode of the podcast ‘Law and new technologies’

🎙️ Premiere of the next episode of the podcast ‘Law and new technologies’ 🎙️

On 17 July this year, another episode of the OIRP Wrocław Commission for New Technologies and Digital Transformation podcast ‘Law and New Technologies’ was premiered, co-hosted by Dr Wojciech Lamik, an expert in new technologies law at our law firm and chairman of the OIRP Wrocław Commission for New Technologies and Digital Transformation and mec. Łukasz Otfinowski.

The guests of the podcast were mec Paweł Kempa-Dymiński, senior manager and employment law expert at the law firm of Leśniewski Borkiewicz Kostka & Partners, and mec Salvador Milczanowski, a specialist in business criminal law and compliance.

The topic of the episode is the protection of whistleblowers.

During the interview, the following issues were raised, among others:

🔹 Who can become a whistleblower under the new law and are there exemptions?
🔹 Employers’ key obligations under the Act and procedures for protecting whistleblowers.
🔹 Ways in which whistleblowers can report wrongdoing and the criteria for selecting them.
🔹 Protection of whistleblowers from retaliation.
🔹 Risk of abuse of whistleblower status and false reporting.
🔹 Legal risks and sanctions for non-compliance with the Act.
🔹 Biggest challenges in implementing whistleblower protection and guidance in this regard.

🔗Courage you to learn more about whistleblowers at the following link: https://lnkd.in/djvJUCEB

Other episodes of the podcast can be found here: https://lnkd.in/dnF28bsR

What should the Policy on the use of AI systems contain?

Why does your company need a policy on the use of AI?

Artificial intelligence (AI) systems are becoming an integral part of our daily work. They are increasingly being used to edit texts, generate images, correct code and create handouts, for example for presentations. This technology supports not only the IT, economic, legal or financial industries, but also other fields that are not at first glance related.

Furthermore, in an era of rapid development of artificial intelligence systems technology, it is becoming necessary to use their capabilities for profit and business purposes in order to remain competitive in the market. However, this needs to be done thoughtfully, as the use of AI systems can lead to plagiarism, infringement of intellectual property rights or problems related to data security incidents.

In order to avoid hefty fines and image ‘injections’, it is essential to implement artificial intelligence responsibly within the company, especially by applying an ‘AI Systems Use Policy’.

What can be gained by implementing such a policy?

  • benefits for the company’s employees and customers (clear procedures result in increased awareness, which translates into reduced time for certain tasks, increased competitiveness and cost optimisation)
  • security of data and company confidentiality
  • support for the company’s mission and values
  • reinforcement of the image of a responsible and innovative organisation

What should an ‘AI systems use policy’ contain?

In this type of document, it is worth noting the following elements in particular:

The objectives of the policy and the company’s mission

Showing the broader context for the introduction of the policy – for what purposes AI systems are to be used and how this can contribute to the development of the company and its employees, in line with the organisation’s values

Addressees

To whom the policy is addressed – whether to all employees, a specific department, etc.

Conditions for allowing AI systems

Any AI system must be released for use in the company according to a specific procedure before it can be used. The policy should include a description of this procedure and a list of authorised systems, plug-ins or overlays (in the form of an annex or by referring to a specific company resource)

Rules for the use of AI systems

A detailed description of which behaviours are safe and which ones generate risks (ways of formulating queries, entering content into the system, approach to the protection of personal data and company secrets)

System outputs

Which system outputs can be used and under what conditions (attention in particular to copyright)

Incidents

A description of actions to be taken in the event of an anomaly being detected in the operation of the AI system.

AI ambassador

It is a good idea to appoint an AI Ambassador within the company to oversee compliance with the policy and to raise awareness of the policy among employees.

Do you need a ‘Policy on the use of AI systems in the company’?

Contact our specialists who can help you create a ‘tailor-made’ document, an implementation strategy and discuss any doubts you may have regarding AI law.

Signallers – how to prepare for the coming changes?

HOW MUCH TIME DO YOU HAVE?

After months of work, the Law on whistleblowers of 14 June 2024 was published in the Official Gazette on 24 June 2024. Most of the provisions of this Act – including those relating to whistleblower protection and internal reporting obligations – will come into force on 25 September 2024. You therefore have less than three months left to prepare for your new obligations!

WHO IS AFFECTED BY THE PROVISIONS OF THE ACT?

The provisions of the Whistleblowers Act will apply to almost all private entities regardless of the forms of employment used.

The level of employment (i.e. the number of employees and co-workers – persons providing work for remuneration on a basis other than the employment relationship, if they do not employ other persons for this type of work) will only be relevant for determining the scope of obligations incumbent on a given entity.

WHO IS A WHISTLEBLOWER?

A whistleblower will be any individual who reports or publicly discloses information about a breach of the law obtained in a work-related context. Therefore, if you use other people’s work on any basis, you may have a whistleblower!

The law directly indicates examples of the roles that a whistleblower can play in your company. It can certainly be: an employee, temporary employee, proxy, shareholder or partner, member of a body (management board or supervisory board), intern, volunteer, trainee. Remember, however, that a whistleblower can also be someone working for your contractor, subcontractor or supplier (e.g. in one of the roles identified above), as well as someone who has ended their relationship with your company or merely participated in the recruitment process for any position in your organisation.

WHAT CAN A WHISTLEBLOWER REPORT BE ABOUT?

Under the Act, whistleblowers can report a violation of the law (an act or omission that is unlawful or intended to circumvent the law) in 17 areas.

In your internal reporting procedure, you may additionally provide for the possibility of reporting violations relating to your internal regulations or ethical standards that have been established pursuant to and remain consistent with generally applicable law.

The most important areas that may be reported on are:

1) corruption;

2) public procurement;

3) financial services, products and markets;

4) anti-money laundering and countering the financing of terrorism;

5) product safety and compliance;

7) environmental protection;

8) public health

9) consumer protection;

10) protection of privacy and personal data;

11) security of ICT networks and systems;

12) financial interests of the State Treasury of the Republic of Poland, local government unit and the European Union;

13) the EU internal market (inter alia, competition rules and state aid and corporate taxation).

WHAT DOES THE WHISTLEBLOWER STATUS ENTAIL?

A whistleblower is subject to the protection set out in the Act from the moment of filing a notification or public disclosure, provided that the whistleblower had reasonable grounds to believe that the information that was the subject of the notification or public disclosure was true at the time of filing the notification or public disclosure and that it constituted information about an infringement of the law.

For example, if a person providing work for you makes a report and becomes a whistleblower you have a number of obligations, including:

– you must protect the whistleblower’s personal data from disclosure,

– you must not retaliate against them (in simple terms – actions that have a negative impact on the whistleblower’s existing rights/situation),

– you must exercise extra diligence if, for reasons other than the reporting (e.g. lack of demand for work), you want to terminate cooperation with the whistleblower (the onus will be on the company to demonstrate that this is not related to the reporting),

– in case of retaliation – you will be obliged to pay compensation (not less than the average monthly salary in the national economy in the previous year announced by the Central Statistical Office),

– you have limited possibilities of exercising your rights aimed at prosecuting the whistleblower, e.g. to disciplinary liability or liability in the case of defamation, violation of personal rights, copyrights, etc.

The person assisting the whistleblower in making the report is similarly protected.

WHAT IS THE THRESHOLD OF 50 “EMPLOYEES” ABOUT?

Pursuant to the Act, the obligation to deal with internal reporting and to have an internal reporting procedure applies – in principle – to entities for which at least 50 persons perform gainful employment.

This group does not only include employees! When determining the state of employment, we also take into account persons providing paid work on a basis other than an employment relationship, if they do not employ other persons for this type of work (i.e. all so-called ‘self-employed’ – on commission or B2B contracts).

The law describes in detail how to count this employment status and as of what date.

There are important exceptions to the employment threshold rule! A number of entities will be obliged to have an internal notification procedure regardless of the level of employment (and thus already with one employee or contractor)!

We are talking about entities carrying out activities in the fields of financial services, products and markets and anti-money laundering and terrorist financing, transport safety and environmental protection covered by the European Union acts listed in Parts I.B and II of the Annex to Directive 2019/1937.

Who, for example, will be required to have an internal notification procedure regardless of the number of employees? Among others, these are:

– credit providers, including consumer credit, real estate credit, factoring or forfeiting,

– parabanking institutions,

leasing providers,

– entities distributing insurance,

entities providing advice to businesses on capital structure, industrial strategy and related issues, as well as advice and services relating to mergers and the acquisition of businesses,

accountants and accounting firms,

real estate agents,

– lawyers: solicitors, barristers, notaries,

currency and cryptocurrency exchange offices,

– all entities accepting payments in cash with a value equal to or greater than EUR 10 000.

Entities employing less than 50 persons and not covered by the exceptions (inter alia, not belonging to the above-mentioned groups), may introduce the internal notification procedure on a voluntary basis. This is worth considering and is recommended by us for the following reasons. Whistleblower status is granted irrespective of the employment status of the legal entity in question – this means that legitimate whistleblowers can make external notifications and public disclosures (and obtain protection therefrom) bypassing the internal notification channel. Its absence may therefore be a direct reason for the whistleblower to use external channels (which may potentially be undesirable for the entity concerned).

A voluntary internal reporting procedure may provide an incentive for the whistleblower to report possible irregularities internally. This gives the legal entity in question a chance to manage a crisis situation resulting from a possible violation more efficiently, also in terms of image.

HOW TO PREPARE FOR THE NEW RESPONSIBILITIES?

Preparation for the new obligations should include the following:

  1. determining whether we are subject to the obligation to introduce an internal reporting procedure (if not – deciding whether we are introducing a voluntary procedure),
  2. identifying the key elements of internal reporting:

– whether we stay with the statutory catalogue of legal violations or expand it to include additional areas,

– what channels and forms will be used to receive reports (including whether anonymous reports are allowed),

– who will accept reports and who will implement follow-up measures (whetherthiswill bedone internally or, where possible, outsourced to a specialised entity – e.g. a law firm),

  1. drafting the necessary documents on whistleblowers – list below,
  2. verification and adaptation of the labour law documents already in place in the company (NDAs, confidentiality clauses, termination templates, RODO documents),
  3. consulting the procedure with employee representatives,
  4. formally introduce the procedure,
  5. training of responsible persons to receive and handle notifications,
  6. train HR/People&Culture departments and managers on the rights of whistleblowers and their impact on recruitment and dismissal procedures for employees/co-workers.

WHAT DOCUMENTS NEED TO BE PREPARED?

Whistleblower documentation is not only an internal reporting procedure! The documents to be developed and implemented will include:

  1. an internal notification procedure,
  2. information for job/co-worker advertisements with information on the whistleblowing procedure (provided at the start of recruitment or pre-contract negotiations),
  3. template for acknowledgement of receipt of an internal application,
  4. template (framework) for feedback to the whistleblower,
  5. authorization and NDA for persons accepting and processing reports,
  6. alternatively, an agreement with the Firm as an external entity involved in the acceptance or recognition of notifications,
  7. register of reports (structure),
  8. separate procedure for investigation and follow-up (recommended).

IF I DO NOT HAVE TO AND DO NOT WANT TO VOLUNTARILY ADOPT THE PROCEDURE, DO I HAVE ANY OBLIGATIONS?

Of course yes! This is because you are still subject to the provisions of the Act. People working for you can still be whistleblowers – they can make external and public reports, or they can, for example, make an internal report at your contractor (if they discover a breach there).

If this is the case, the scope of your preparation for the implementation of the Whistleblower Protection Act should include, at the very least, the verification and adaptation of the company’s existing employment law documents (NDAs, confidentiality clauses, model termination notices, RODO documents) and the training of HR / managerial staff.

HOW CAN WE HELP YOUR COMPANY?

We assist both in comprehensive implementations (including offering standard implementation packages for obliged entities subject to AML), as well as in selected areas including:

preparation and implementation of an internal reporting procedure,

audit of a previously operating whistleblowing procedure (implemented e.g. under good practice, certification or sectoral legislation) – and its adaptation to the requirements of the Whistleblower Protection Act,

preparation of other required documents,

– a full whistleblowing intake service and handling of internal whistleblowing (to the extent permitted by the Act) or support in the intake and handling of whistleblowing by an internal unit – depending on the model adopted,

training for HR/People&Culture and managers on whistleblower rights, receipt and handling of reports, follow-up, etc.

audit and adaptation of hiring and termination procedures to address risks arising from whistleblower legislation,

– awareness training for employees.

If you have questions, we are happy to answer them!

Figma vs. artificial intelligence

Are you up to date with the latest trends in the technology industry?❗️

Figma recently announced revolutionary features at the ‘Config’ conference that could turn the AI and UX/UI industries upside down in the future. Additionally, they have sparked an intense legal debate about the commercial use of AI-generated creations.

🚀 One of Figma’s latest features is its advanced AI generative tools, which aim to accelerate the design of mobile app and web interfaces by automatically creating design sketches from simple text instructions. UX/UI designers can now design more efficiently, exploring a variety of design concepts faster.

But what are the legal issues surrounding these changes? Here is key information for creative and IT professionals:

➡️ Does Figma train AI on user work? Figma’s AI generative tools have so far relied on third-party databases, rather than files and programme user data, ensuring that your work does not end up in the AI training database, provided you tick the option in the programme settings before 15 August that you do not consent to your work being used to train AI.

➡️ Does AI own the copyright to the generated interfaces? AI does not hold a copyright to its generated creations and its creations are not protected by law. The person using AI does not control the final result of the AI’s work because it is the random result of an algorithm and not the result of his or her own creativity, which means that he or she cannot be considered the author of the generated work, and the result itself is not a work in the legal sense. It is also not subject to legal protection.

➡️ Can you commercially exploit AI-generated interfaces that will later be sold to a customer? Yes, provided that you comply with AI’s licensing terms and that you do not infringe another person’s intellectual property rights.

➡️ Can you modify creations generated by AI? A modified AI creation cannot be considered a ‘dependent work’, as only a human being can be its creator. This issue is not yet completely regulated or resolved by the Polish court, which causes different interpretations. In general, alterations are not covered by copyright protection, just like other AI-generated works.

📚 Interesting topic? Read our articles on AI: https://lnkd.in/duAdCdtA

Contact us if you need support with implementing AI systems or policies in your business. 🤝

Article synopsis: “GPT chat vs personal data”.

The article ‘Chat GPT vs personal data’ by Wojciech Kostka and Marek Czwojdzinski, published in ODO magazine, discusses in detail the impact of generative artificial intelligence, such as ChatGPT, on the processing of personal data and the challenges and risks involved.

The key issues addressed in the article are:

1. the functioning of ChatGPT:

How ChatGPT works and how it processes user data during interactions.

2. Collection and processing of personal data:

What types of personal data can be collected by ChatGPT.
The ways in which OpenAI processes this data.

3. Compliance with RODO regulations:

Analysis of the compliance of ChatGPT’s activities with European data protection legislation (RODO).
OpenAI’s obligations in the context of RODO, such as informing users of the processing of their data, consent to data processing and users’ rights to access, rectification and erasure.

4 The data protection measures put in place by OpenAI:

OpenAI’s specific measures to protect personal data, such as anonymisation, minimisation of collected data and the use of advanced security technologies.

5 Challenges and risks:

Potential risks associated with ChatGPT’s data processing, including the risk of privacy breaches, inadvertent collection of sensitive information and use of data in ways that are inconsistent with users’ intentions.
Challenges related to transparency and accountability in the context of the use of generative AI.

6 Actions to minimise risks:

Initiatives and procedures put in place by OpenAI to minimise risks, including audits, compliance testing and collaboration with data protection experts.

 

The article offers an insightful analysis of today’s data protection challenges in the context of rapidly evolving artificial intelligence technology, highlighting the importance of regulatory compliance and the ethical aspects of using such technologies.

 

A link to the article can be found here.

A new article by our AI law experts entitled ‘Chat GPT vs personal data’ has been published in ODO magazine

The latest issue of ODO magazine featured an interesting article entitled ‘Chat GPT vs personal data’ by Wojciech Kostka and Marek Czwojdzinski.

The article takes a close look at the dynamic development of artificial intelligence and the associated challenges regarding the processing of personal data. Particular emphasis is placed on ChatGPT, the most popular AI tool, which is gaining increasing recognition worldwide.

The authors, Wojciech Kostka and Marek Czwojdzinski, analyse the key issues concerning the collection, processing and protection of personal data by ChatGPT, with a particular focus on compliance with RODO regulations.

The article answers the following questions:

How does ChatGPT process users’ personal data?
What are the main data protection challenges in the context of AI?
What specific steps is OpenAI taking to protect your information?
How do the RODO regulations affect the development and use of generative AI?
What are the potential risks and how can they be minimised?

This article is not only a technical analysis, but also an overview of the latest user privacy regulations and practices.

Find out how ChatGPT is tackling user data protection, what challenges it faces and what OpenAI is doing to minimise data risks.

We invite you to read the article in ODO magazine! [link to article].

 

LBK&P partner for the Founders Mind VIII event!

🚀 LBK&P partner of the Founders Mind VIII event! 🚀

🗓️ Date: 19th November
📍 Multikino Zlote Tarasy in Warsaw

What is Founders Mind?
🌟 Ambitious networking: Founders Mind is a conference for determined and ambitious entrepreneurs.
🌐 Broaden your horizons: increase your knowledge through presentations and sharing experiences with other participants.
📱 Networking app: take advantage of the app that allows you to make many industry contacts in one day!
🤝 Double benefit: networking and inspirational content on offer.
🚀 Business zones: specially prepared business zones will help you grow your business, ensuring maximum benefit from your participation.

What’s waiting for you?
🔸 Intense, substantive presentations.
🔸 Three dynamic panel discussions.
🔸 Networking space for business development and key contacts.
🔸 Afterparty with an atmosphere conducive to inspiring conversations.

Programme:
🔸 The conference programme focuses on the current challenges of entrepreneurs.
🔸 Practical paths and solutions, without unnecessary theory.
🔸 Almost 30 speakers will share their knowledge and experience.
🔸 More than 20 business zones will provide a wide range of development opportunities.

Agenda:
🔸 How to serially build businesses – capital, people and market positioning.
🔸 The entrepreneurial mentality – how to build it, nurture it and stay hungry.
🔸 How to manage the strategy of fast-growing organisations.
🔸 Developing key managers, nurturing contractors and keeping an eye on key metrics.
🔸 When fate throws you a curveball in business, and you just can’t go mad – a short entrepreneur’s guide.
🔸 Building a 100m+ business – people, scaling, key partners.
🔸 How to build international teams and sell outside Poland – how to build sales in the global village and make a successful expansion.
🔸 How to build a company for sales – people, founder mentality, sales, processes and succession preparation.
🔸 Building key areas of the company: informal board, c-levels, delegation and building structures.
🔸 The psyche of the entrepreneur – emotional sine wave, mental, support, difficult moments.
🔸 Master level cashflow management: budgeting, shifting, plan control.

For whom:
🚀 Founders of growing organisations.
🌟 Entrepreneurs looking for inspiration and practical solutions.
🤝 Heads of companies looking for new networking opportunities.

Join us at Founders Mind VIII and seize the unique opportunity for inspiration and fruitful collaboration for your business! 🌟

Organiser: founders.co.uk

Event partners: LBK&P and Revoult Sp.z o.o.

You can find the link to the event, the agenda and the terms of participation in the comments: https://foundersmind.pl/

About us: Law and tax firm specialising in new technology law, member of PIIT, partner of SODA, ICLG, TheLegal500. Our group also includes an accounting office and an arbitration court. Specialisations: GDPR, intellectual property (IP), competition law (CC), artificial intelligence (AI), financial technology (FinTech), game development (GameDev), software development (SoftwareDev), cyber security (CyberSec), mergers and acquisitions (M&A), employment law and tax law. Languages: we advise in Polish, English, German, Spanish and Italian. Offices: Wrocław and Warsaw.

2nd Cyber Science Hackathon for postgraduate students

2nd Cyber Science Hackathon for postgraduate students

The 2nd edition of the Cyber Science Hackathon will take place in Katowice on 29 June! This is a unique event in which postgraduate students will present their innovative work on solving cyber security problems.

This year, we are pleased to invite you to a workshop on AUC,
which will be led by our expert, Dr Wojciech Lamik. He is a recognised expert in the field of cyber security and his knowledge and experience will be of great value to participants.

Date: 29 June
Venue: Faculty of Humanities, Uniwersytecka 4, 40-007 Katowice
Mode: Hybrid for listeners, full-time for other interested parties

The programme also includes:
Workshops led by LBB&P and YUBICO
Part opening show with presentation by listeners organised by HiveCV

All interested parties welcome!

II Hackathon Cyber Science dla słuchaczy studiów podyplomowych

LBKP among largest law firms according to Rzeczpospolita

🏆 LBKP is among the top 10 largest law firms in Wroclaw according to the XXII Ranking of Law Firms by Rzeczpospolita. This is yet another year of our growth! 💪🏼

🔹 How has our firm changed since the last ranking?

  • 3 specialised companies in our group: law firm, accountancy office, arbitration court
  • 24 attorneys, legal advisers, tax advisors, accountants and experts in our team
  • 5 languages in which we provide advice: Polish, English, German, Italian, Russian
  • 8 leading specialisations: NewTech (privacy, data protection, CyberSec, SoftwareDev, GameDev, e-commerce, IP, IT, IoT, AI, IaaS, SaaS, PaaS), M&A, contracts, taxes, corporate advisory, compliance (including ESG), labor law, real estate
  • over 290 satisfied clients

We look forward to our continued growth and the opportunity to provide even better services to our clients. Thank you for your trust and support! A special thanks to our dedicated team!

Very large online platforms and the obligation to publish advertising repositories

Introduction

In the digital age, where gigantic amounts of data are processed on a daily basis and social interactions increasingly take place via the Internet, regulation of the operation of online platforms is becoming crucial. One of the most discussed pieces of legislation in this context at the moment is the Digital Services Act (DSA). It introduces a number of obligations for so-called very large online platforms (VLOPs), including the obligation to publish advertising repositories.

What are very large online platforms?

At the outset, it is worth defining what very large online platforms are. According to the DSA, very large online platforms are considered to be those with at least 45 million monthly active users in the European Union. Such platforms, due to their reach and impact on society, are subject to stricter regulation than smaller players. The status of very large online platform, or very large search engine, is granted by a decision of the European Commission. Currently, the following entities have very large internet platform or very large search engine status:

Obligation to publish advertising repositories

One of the key obligations imposed by the DSA on VLOPs, is the obligation to publish ad repositories. These platforms must collect and make available information on all advertisements displayed on their sites. These repositories must include, among other things:

1. the content of the advertisement – including the name of the product, service or brand and the subject of the advertisement as displayed to users.

2. advertiser data – information about the entity on whose behalf the advertisement is displayed.

3. data of the entity that paid for the advertisement, if this person is not the advertiser – if the advertisement was paid for by a person other than the advertiser, it is also necessary to indicate the data of this entity. The purpose of such a requirement is to indicate the entity in whose interest the advertisement is presented. In practice, meeting this requirement can cause challenges. Usually, providers are forced to rely in this respect on a statement by the advertiser as to whether he himself pays for the presentation of the advertisement or acts on behalf of another entity. It should be emphasised that providers are required to make “reasonable efforts to ensure the accuracy and completeness of the information” (Article 39(1) DSA).

4. impression period – the period during which the advertisement was presented (date of first and last presentation of the advertisement within the provider interface).

5. target group – information about which group of users the advertisement was targeted at (if the advertisement was intended to be presented specifically to one or more particular groups of users of the service). In the case of targeted advertising, targeting criteria must also be indicated. These criteria could be, for example, age, gender, previous activity on the platform, geographical area. If any negative criteria are also applied, i.e. criteria aimed at excluding the targeting of a given advertisement to a specific group or groups of recipients, such criteria should also be indicated. Negative criteria may be analogous to the positive criteria indicated above.

6. Total number of recipients of the service reached by the advertisement – this is an indication of the number of users to whom the advertisement was displayed; in addition, in the case of targeted advertising – VLOP providers are required to indicate the aggregated number of recipients of the advertisement by Member State.

The DSA also provides that the ad repository is to:

1. be accessible within a specific section of the VLOPs’ web interface;

2. allow searching for advertisements on the basis of multiple criteria and a reliable tool and via application programming interfaces (APIs). The obligation to provide search functionality via APIs, in practice, is intended to provide third parties with easier access to the information contained in the repository and for them to create their own search tools.

VLOPs should ensure that the repository does not contain any personal data of the recipients of the service to whom the advertisement was or could have been presented.

Purpose and significance of the regulation

The purpose of making the publication of ad repositories mandatory is to increase transparency in the area of online advertising. This enables users to better understand who is trying to influence their purchasing decisions through advertising and how. In addition, the regulations aim to prevent electoral manipulation and misinformation that can be spread through targeted advertising campaigns.

Consequences for online platforms

The introduction of mandatory publication of ad repositories imposes a number of new challenges on online platforms. They must invest in appropriate technology and human resources to comply with the new legal requirements. In addition, they must operate in a transparent and legally compliant manner, which may require modification of existing business practices. Failure to comply with the new regulations can result in serious consequences, including heavy financial penalties.

Impact on users and advertisers

The new regulations aim to protect users’ interests by providing them with greater control and awareness of the ads they see. Users will have access to information about ads, allowing them to make a more informed use of online services.

For advertisers, this means more transparency and accountability for advertising campaigns. They may face new barriers and challenges, especially in terms of compliance with the new regulations. The need to publish detailed information about advertising campaigns may also affect marketing strategy and campaign budgeting.

Summary

The Digital Services Act introduces significant changes to the operation of very large online platforms. While the new regulations, including the obligation to publish ad repositories, may pose challenges for VLOPs and advertisers, they aim to increase transparency and protect users from unethical advertising practices.

More information on the obligations imposed on very large online platforms is available in Chapter IX of the publication “Implementation of the Digital Services Act in e-commerce”, 2024, C.H. Beck Publishers, which I co-authored.

https://www.ksiegarnia.beck.pl/22073-wdrozenie-aktu-o-uslugach-cyfrowych-w-e-commerce-mateusz-borkiewicz

Contact

Any questions?see phone number+48 663 683 888
see email address

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